By: Chris James
What began as a career in fitness and wellness has blossomed into a thriving two-state beauty and wellness brand led by Julie “Bella” Robbins, owner of Bellatox Boutique. With locations in Indiana and Kentucky, Robbins has turned her passion for care, connection, and confidence into a growing business that’s redefining accessible aesthetics.
The Brains
Robbins’ journey into the beauty industry wasn’t part of a master plan — it was, as she describes, a “good thing happening on accident.”
“My husband was in the military, and I worked security at the gate,” she said. “I missed wellness, being in the gym. Everyone that came through either worked for NASA or was in healthcare, and I thought, you know what? Nursing sounds like a good idea.”
That idea led to nursing school and eventually to aesthetics — a field that allowed her to blend her wellness background with artistry and patient care.
“I said I’d never do Botox,” Robbins recalled with a laugh. “But never say never.”
Her first aesthetics course — taken with her sister, who now works alongside her — opened the door to a new passion. Before long, Robbins was training in Atlanta, learning the latest injection and skincare techniques, and helping others open their own businesses.
Then came the pandemic.
“We actually opened right before COVID,” she said. “It was wild. But it gave me time to build the website, get the background work done — everything I hadn’t had time for before.”
When a local neurosurgeon offered her an empty spa space inside a medical building, Robbins seized the opportunity.
She says people were happy to go into a hospital setting and it felt safe. Robbins said they wanted to create a space that not only felt clinical, but comforting.
The Beauty
From Botox and facials to regenerative therapies and wellness shots, Bellatox Boutique has grown into a trusted destination for those seeking both beauty and balance. Robbins says her approach is rooted in authenticity and compassion.
“You just have to show up,” she said. “No matter what’s going on in your life, someone in your chair is going to make you feel better than their sibling. I’ve seen and heard so many different stories and it really ends up uplifting you in the end.”
That spirit of empathy extends beyond clients. Robbins mentors nurses and estheticians who want to enter the aesthetic industry. “I love teaching,” she said. “Your reputation is your calling card.”
Bellatox is expanding its services to include more wellness-based offerings. “We’re going to do Women’s Wellness Wednesdays,” Robbins said. “We’ll have half-price wellness shots, and concierge medical weight loss – the skinny shots – we’re going to do it [and] roll it out the right way.”
The addition comes with the guidance of a new nurse practitioner — a breast cancer survivor who embodies the resilience and spirit that Bellatox champions.
Robbins says overall it’s about helping women feel good from the inside out – like balancing hormones, improving their energy and helping them find that spark again.
As November marks National Healthy Skin Month, Robbins encourages women to simplify their skincare routines and prioritize consistency over luxury. She reminds us that skincare is self-care. Hydration, barrier repair, and SPF — even in winter — are her essentials.
“It doesn’t have to be the most expensive,” she said. “Sometimes the basics — cleanser, toner, serum, moisturizer. For women on the go, her quick must-haves include a gentle cleanser, rich moisturizer, tinted sunscreen, and a good lip treatment.”
The Brand
She’s also excited about regenerative treatments like plasma injections and collagen-boosting glass facials, which merge science and natural beauty. “It’s amazing where the industry is going,” she said. “We’re helping people restore their confidence in ways that feel natural and attainable.” Heading into the holidays, BellaTox will host exclusive specials and Glow + Go events — celebrating confidence, community, and the glow within.
When it comes to advice for women chasing their dreams, Robbins is clear: don’t let fear of failure stop you.
“You must always have something to aim for,” she said. “I watch motivational videos – TED talks. I try to find someone or something you can learn from.”
She adds it’s always good to surround yourself with others who may have stories of their experiences and advice.
Robbins believes joy is found in connection — in every smile, every conversation, every woman who leaves her chair standing a little taller.
“What brings me joy,” Robbins said, “is changing someone’s whole day.”
That’s the real beauty of it.
Click here to learn more about Bellatox Boutique.
