Way To Go Woman: Community Winner Lauren Hendricks, 28, works as Marketing Maven, A+H Advertising & Marketing and is on the board of Louisville Independent Business Alliance.
Photo by Melissa Donald
Way to Go Woman Winner Lauren Hendricks loves this community and works to help improve it. She has helped found the Forecastle Foundation and GonzoFest and is involved in supporting and growing local businesses.
Things you love about our community?
One of the things I love most about our community is how supportive we are of each other. As a board member of LIBA (Louisville Independent Business Alliance) I get the opportunity to interact with a lot of other local businesses, their owners, employees, and customers. LIBA has over 900 members, so it’s beautiful to see so much local love and support being spread by its members. Rather than looking at another local business as competition, everyone looks at each other as a support system. We all want to see each other succeed. If one local business fails, we all fail. If one local business succeeds, we all succeed. It’s that kind of support and compassion that makes me love Louisville’s community.
But it’s not just our local businesses, it’s the people too. We come together as a community. From the multiple Muhammad Ali memorials and his funeral to the Pride Festival; our community has a strong sense of love, strength, and pride. With all the hate in our world right now, I feel fortunate to be part of a community that rises up in the darkest of times to show each other love when we all need it the most. It’s empowering and infectious.
What I would change
There is very little that I would change about our community, but if I had to pick one thing it would be increasing our environmentally-friendly practices and policies. We have made great strides to become a more eco-friendly community, but we still have a lot of work ahead of us. As a founding member of The Forecastle Foundation, I know how much impact one organization, business, or even one person can have on the environment. However, it takes a community to grow these types of practices. If we as a community demand for more environmentally-friendly transportation, infrastructure, policies, etc. we will eventually achieve it. I want to see more people in our community join the movement and help make Louisville a leading city in environmental sustainability.