Wednesday, September 3, 2014

Underwear for Hope: Behind the brand with Catalina Girald


Catalina Girald


Catalina Girald, who is originally from Colombia, launched her own line of radically different lingerie, Naja, back in December, just less than a year ago. Thus far, her business has taken off, not just because of how pretty, feminine, affordable and unique each piece is but because of how it contributes to finding women jobs around the world.

Naja Lingerie


With her lingerie line, Catalina has started her own fund, Underwear for Hope, where all Naja purchases directly contribute to the employment of under-privileged women in the poorest areas of the world. All panties are sewn in a factory owned by women and are sewn by single mothers/heads of household. Also, all Naja bras directly employ women through the Underwear for Hope program, and with each bra purchase, you will receive a a lingerie bag sewn by the women with a hand-signed note from the specific woman who contributed to making the piece. 

"I traveled the world for 18 months before I started my own line,” Cataline says. “My first line was Japanese-inspired. I get a lot of my inspiration from my travels.” 

Catalina, who is now based out of San Francisco, sells her brand mostly online at naja.co/, where you can also read more about her love for helping single mothers and women around the world. 

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