Thursday, May 1, 2014

Have a safe Derby Eve!

Miller Lite Free Rides

Derby is a big time of year – a lot of events, a lot of fun activities, and a lot of socializing, which usually means a lot of drinking. Drinking and driving is dangerous; not to mention the city will be extra packed with many visitors and guests, and locals will be out more than usual. But don't let that put a damper on your Derby spirit. For the sixth year in a row, Miller Lite Free Rides will return to Louisville on Derby Eve, providing safe transportation to help residents and visitors celebrate responsibly.

The Original Lite Beer is teaming with the Transit Authority of River City (TARC), Kentucky Derby Festival Derby Eve Jam, and River City Distributing to provide the free service throughout the city on Derby Eve. So even if you don't have a designated driver and don't want to volunteer yourself for the position, Miller Lite can be a DD for you.

Miller Lite Free Rides will be available after 6 p.m. on Friday, May 2 on all regularly scheduled TARC bus and trolley routes, and a special trolley service which will run every 10 minutes on the Main-Market route, just south of Waterfront Park. The free service will travel to popular restaurants, bars, and neighborhood events, including the Kentucky Derby Eve Festival Derby Eve Jam concert at Waterfront Park.

Additional route and schedule information is available by visiting, texting “FREE RIDES” to 90464 or calling 1-800-FREE RIDES (1-800-373-3743).

In its 26-year history, the Miller Lite and Coors Light Free Rides Programs have provided more than 4.1 million safe rides during popular holidays and events in 16 communities across the country. The program has gained the involvement and support of local law enforcement, public safety agencies, state chapters of MADD, and other community and government organizations.

For more information, visit

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