Wednesday, November 27, 2013

3 Black Friday shopping tips to know

How NOT to look like this on Black Friday.

Every year, just after Thanksgiving dinner is finished, serious shoppers everywhere gear up for the biggest retail day in the country. Three Black Friday veterans share their plans of attack and the tips and tricks you’ll need to make the most of your shopping:

  1. Have a plan. Amanda Stemler, a 26-year-old mom from Sellersburg, does her research before she leaves the house to shop. “I always go with my mother-in-law and sister-in-law, and beforehand we go through all of the ads, make a list, and circle everything. We make a list of everything we need to get for Christmas presents, and then make a list of all the stores,” she says. She also waits to start her research until she has the most up-to-date information: “We stick to the ads that come out actually on Thanksgiving Day because they tend to be more accurate than the things that come out beforehand.”

  2. Divide and conquer. Maria Giacalone, nurse at Clark Memorial Hospital, mother of two from Charlestown, and annual Black Friday shopper, coordinates with her fellow nurses at Clark to make sure she has all her bases covered. She and her coworkers purchase items for each other at stores where they’ll already be shopping. “The goal is to go to as few stores as possible that day, so working with each other to get things crossed off our lists is a great way to do that,” she says. “Since we’re shopping all night, we want to get it over with as fast as possible and get to bed.”

  3. Keep your energy up. Lauren Stuteman is a speech therapist from Southern Indiana who shops from Friday night until Sunday — with breaks, of course. She knows that if she’s going to make it through the rush, she needs to keep her energy up. “We have to eat and take breaks because we’re all physically exhausted,” she says. “We never stop for a really long period of time, but it’s definitely important to stop because otherwise, we’d all crash.” Lauren says bringing your own snacks and drinks is an option, but because shoppers already have so much to keep track of in terms of purchases and plans, it is much easier to buy snacks and coffee while you’re out. She says there are always lots of options for hungry and tired shoppers: “I remember one year being exhausted and sitting at the Mall St. Matthews food court. We were all eating Tumbleweed at 10:30 in the morning, and it was packed. Every single restaurant in the food court was open.”
Read more tips in our November issue of Today's Woman (page 42)!

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