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In 1935, the Shapira family opened a small distillery called “Old Heavenhill Springs.” Known today as Heaven Hill Brands, the 82-year-old business has become the nation’s sixth largest distilled spirits supplier. Three generations of Shapira family members have worked to see Heaven Hill expand in the U.S. and into 40 countries worldwide. Kate Shapira Latts joined the family business in 2001, and today serves as the vice president for marketing. The diversity of Heaven Hill’s brand portfolio means that there is no such thing as a regular work day for Kate. On the day we spoke, she had discussed the meteoric growth of Evan Williams bourbon and spoken with a rapper in Georgia who would be promoting HPNOTIQ, a top-selling imported liqueur, at his concert that evening.